Determine the presentation style and format for each audience. Event reports can be bound, stapled, emailed PDFs, PowerPoint presentations, and so on. [1]
Make sure the event report is organized into clear sections. You want to determine how the results of the event compared to the objectives for it. Summarize the main outcomes of the event.
Tailor the event report for the needs and interests of each sponsor and audience. Consider the objectives of the sponsors. To some degree, sponsors are the key audience for an event report. They want to know whether it was worth sponsoring the event. So consider what they will want to know and what their hot buttons are.
Tailor the event report to also meet the specific needs of the uniqueness of the event and sponsors. Don’t write a color-by-numbers report. Other audiences for the event report include senior executives and financial managers.